Partners
On The Water is working closely with British Marine
Federation (BMF) members and the British Canoe Union, Royal
Yachting Association, British Rowing and Personal Watercraft
Partnership.
On The Water is looking for new partners to support this
exciting campaign to get more people involved in boating and
watersports as part of a healthy lifestyle.
In this Olympic year, this unique opportunity is
particulalrly relevant with Sailing, Kayaking and Rowing
representing some of Team GB's best chances of gold medal
success.
What is On The Water?
On The Water is a 5-year project from
the British Marine Federation (BMF). The objectives are to increase
the number of people taking part in watersports and boating as part
of an active lifestyle and promote British Marine Federation
members.
On The Water provides people with the
information and inspiration that they need to get started in
boating across a range of exciting and fun water-based
activities.
Dinghy Sailing | Kayaking/Canoeing
| Yacht Sailing | Windsurfing | Rowing
Standup Paddleboarding |
Wakeboarding | Inland Boating
Personal Watercraft | Waterskiing |
Motor Cruising
Background
Launched in 2010, On The Water is a five-year project, from
the British Marine Federation, that aims to encourage more people
to enjoy the benefits of boating and watersports.
The British Marine
Federation represents over 1,400 companies from boatbuilders,
to holiday companies, to equipment manufacturers and training
centres – our members are experts in the coastal and inland sectors
of the marine industry. Regular participation across a range of
boating activities from Kayaking to Sailing to Inland boating, aim
to breakdown the barriers to entry.
Research shows that the biggest barriers for
new boaters are a lack of information about entry routes into
boating and a perception that it is an elitist sport. On The
Water seeks to address this trend by giving people practical advice
on how to take the first steps into boating, providing them with
ideas on how to get started, and advice on boat purchases and
holidays. The response to the project so far has been
very positive.
Coverage
Regional and
National Boating Events
Over the next 12 months, On
The Water will be attending a number of regional events:
2013
PSP Southampton Boat Show
13-22 Sept 2013
2014
London Boat Show 4– 12 Jan
2014
- www.onthewater.co.uk
The website provides people with a wealth of
information that they need to get started in boating,
giving them ideas and tips on what types of boating they coulld
try, where they could try boating, what sorts of boating holidays
are available, how to buy boats, and the details of upcoming
boating events in their region
- Web
Banners
There are several free website banners and
buttons for you to use on your website.
- Existing strategic
partners and industry stakeholders
We currently work
closely with partners like The Royal Yachting Association (RYA),
British Canoe Union (BCU), British Rowing, British Waterways, The
Environment Agency, Green & Blue, to promote the leisure,
superyacht and small commercial marine industry.
For more information please
contact Antonia Goodwin on 01784 223647 or email agoodwin@britishmarine.co.uk
On The Water is a 5-year project from
the British Marine Federation (BMF)
Objective: Increase the number of
people taking part in watersports and boating as part of a healthy
lifestyle
On The Water promotes boating &
watersports as part of an active lifestyle
- Dinghy sailing
- Kayaking/canoeing
- Windsurfing
- Standup paddleboarding
- Wakeboarding
- Inland boating
- Rowing
- Personal watercraft
- Waterskiing
- Motor cruising
How does OTW work?
On The Water engages with New and Lapsed
audiences through:
- activity sessions - events
- www.onthewater.co.uk - information
- email campaign
- social media – facebook, twitter,
youtube, flickr
The Marketing Campaign
- Events (600,000 visitors)
- www.onthewater.co.uk
- Email campaign (3,000)
- Social media (FB, Twitter, Youtube,
Flickr)
- PR (boating, national & regional press
& online
For further details, please contact
Antonia Goodwin
01784-223647
agoodwin@britishmarine.co.uk
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The On The
Water Weekend took place on the 27th & 28th April 2013
with events taking place Nationwide.
Boat Shows
Two of the biggest in the UK are the London Boat Show and
PSP Southampton Boat Show
but there are loads of other regional and specialised shows which
are great too.
On The Water Events!
Over the next 12 months, On The Water will be attending a
series of live events across the regions bringing boating and
watersports to you.
On The Water will be providing water-based activities such
as ‘try-a-boat’ or land-based activity with simulators at events
around the UK.
More Events >