Rushall Marketing offers consultancy and hands on support specialising in strategic business development, brand building, marketing and PR for marine businesses.
We work as a outsourced marketing service, either as a virtual extension to your team or we can provide in house support too.
Liz Rushall is a marketing consultant with a track record in making brands ‘punch above their weight’ in the yacht racing, marine industry and leisure sector. She was Gill's marketing manager throughout the 1990s, leading the company through two strategic brand identity evolutions, positioning it as one of the top three marine apparel brands in the UK and USA. With her background in business development working with SMEs and start-ups, she has a strong research-driven approach. She is passionate about ensuring that brand and marketing communications are driven by a clear and concise strategy.
Rushall Marketing can undertake comprehensive strategic reviews and feasibility studies for market development planning. Plus, we also offer the hands on support to implement plans, be it brand identity and image, website creation and content management for SEO, CRM and data integration for digital marketing, sales and marketing communications, marine PR and sponsorship activation.
As a top level sailor in her own right, Liz has a thorough understanding of the marine sector - from the sailor and customers perspective, as well as from the brand and supplier side. She can translate technical sailing concepts and language into easily understood sales propositions to present your product and services in the most effective way to your target markets.
Highly experienced at with working within limited budgets, we have a strong focus on brand building through effective use of PR and sponsorship, and digital channels and SEO to build audience engagement and loyalty.
Elvstrom Sails, Exposure Lights, Universal Yachting, WicorMarine Yacht Haven, Wickens Engineering, Zhik, Ovington Boats, The 34th America’s Cup, Bollé, RYA, Oracle Racing, VELUX 5 Oceans Race,, Pindar Ocean Racing and GAC Pindar.